4 pricing factors for stand up pouch packaging
What is a stand up pouch packaging?
stand up pouch packaging (also called a standup pouch or doypack) is a flexible packaging format made from laminated layers of film, foil, and/or plastic that is designed to stand upright on its bottom. The bottom is formed into a gusset (a folded or shaped panel) so the pouch can remain stable on a shelf or display surface.
Self-supporting base: a bottom gusset (box, quad, or rounded) that enables the pouch to stand upright.
Flexible construction: made from multilayer laminates combining films (PET, BOPP), polyolefins (PE, PP), aluminum foil, or biodegradable materials for required barrier and strength.
Resealable options: often fitted with zippers/zip seals for repeated opening and closing.
Wide front/back faces: large printable area for branding and product information.
Multiple closures and dispensing options: tear notches, resealable zippers, valves (for coffee degassing), and hang holes.
Food: snacks, nuts, pet food, coffee, sauces, baby food, frozen items
Beverages: juice concentrates, drink mixes (via spouts)
Non-food: detergents, fertilizers, cosmetics, personal care products, hardware (small parts)
Retail and e-commerce: lightweight, printable, and efficient for shipping/display
Shelf appeal: large printable panels and upright presentation improve visibility.
Space-efficient: uses less material and shipping volume than rigid containers.
Lightweight and cost-effective: generally lower material and transportation costs.
Resealability and convenience: zippers add consumer convenience.
Barrier performance: multilayer construction can protect against moisture, oxygen, light, and odors.
What factors constitute the price of stand up pouch packaging?
Simply put, a stand up pouch packaging manufacturer or supplier must fully grasp four elements to calculate the price of a bag: “dimensions,” “material structure and thickness,” “accessories,” and “order quantity.” None of these can be missing. Furthermore, these data must be at least 90% accurate; otherwise, the calculated price difference will be significant.
What do these four major elements refer to?
Dimensions
Depending on the type of stand up pouch packaging, it refers to the “length,” “width,” and “bottom gusset” dimensions
Material Structure and Thickness
Material structure: It refers to what laminated structure the stand up pouch packaging is made of/Thickness: It refers to the total single-sided thickness of the material structure used for the bag, in microns
Accessories
It refers to whether the stand up pouch packaging is equipped with accessories
Order Quantity
It refers to the specific quantity you want to order based on your factory’s production needs
How to get an accurate quote?
Accurately speaking, it is very difficult for some customers who use stand up pouch packaging for the first time to obtain these accurate data. Even for customers who are already using this type of packaging, unless their previous suppliers provided them with technical parameter sheets or they have sample bags, they cannot say these data very accurately. Here, it can be divided into three situations:
01/
Having the technical parameter sheet and sample bag provided by the previous supplier
Send the stand up pouch packaging sample and the technical parameter sheet provided by the previous supplier to the new supplier, and inform them of the specific order quantity to get an exact quote.
02/
The previous supplier did not provide the bag technical parameter sheet but has a sample bag
Send the stand up pouch packaging sample directly to the new supplier and inform them of the specific order quantity to get an exact quote.
03/
Using this type of stand up pouch packaging for the first time (no bag technical parameter sheet and sample bag)
This situation is more complicated. Since there is no reference sample bag (maybe just a picture found on Google) and no technical parameter sheet, you can only tell the stand up pouch packaging manufacturer or supplier three definite data: namely, the packaging content, packaging capacity, and the type of stand up pouch used, and let them give you a recommendation and a quote. But in reality, the quoted price may be very different from your previous budget. It is best to find a sample bag from a market competitor as a reference sample.
